Hyundai ensures highest design quality regarding both its vehicles and communications. In the Red Dot Award: Communication Design, the manufacturer stood out with excellent creative projects and won over the jury with multiple entries at once, which are an expression of decisive brand management.
In its communications, the company has trusted the know-how of external agencies and succeeded in enthusing the experts with innovative works of above-average design quality. Hyundai has positioned itself as the most successful brand in that year’s competition and thus received the well-earned honorary title "Red Dot: Brand of the Year 2018".
Established in 1967, Hyundai Motor Company was the country’s first automobile manufacturer and has been a pioneer in the Korean auto industry over the last half-century, producing the first Korean car model and developing its own advanced technologies.
The product line-up includes steady sellers like the Sonata, Tucson and Santa Fe as well as vehicles tailored to different markets. With the recent launch of the premium brand Genesis and the high-performance N brand, Hyundai has successfully laid the foundations for further business growth.