The essay is taken from the International Yearbook Communiation Design 2018/2019.

Hyundai

Red Dot: Brand of the Year 2018

Hyundai ensures highest design quality regarding both its vehicles and communications. In the Red Dot Award: Communication Design, the manufacturer stood out with excellent creative projects and won over the jury with multiple entries at once, which are an expression of decisive brand management.

In its communications, the company has trusted the know-how of external agencies and succeeded in enthusing the experts with innovative works of above-average design quality. Hyundai has positioned itself as the most successful brand in that year’s competition and thus received the well-earned honorary title "Red Dot: Brand of the Year 2018".

Established in 1967, Hyundai Motor Company was the country’s first automobile manufacturer and has been a pioneer in the Korean auto industry over the last half-century, producing the first Korean car model and developing its own advanced technologies.

The product line-up includes steady sellers like the Sonata, Tucson and Santa Fe as well as vehicles tailored to different markets. With the recent launch of the premium brand Genesis and the high-performance N brand, Hyundai has successfully laid the foundations for further business growth.

Lifetime partner in automobiles and beyond

Ranking amongst the leading global automobile manufacturers, Hyundai strives to reinvent itself as not just an automobile brand but a global mobility brand that enhances people’s everyday lives.

With the vision of being a "Lifetime partner in automobiles and beyond", the motor group wants to expand the concept of the automobile from the simple means of transportation to a new space that connects people to their families, work and society. Therefore, Hyundai thinks beyond products and technologies, and challenges the standards of design and craftsmanship to create meaningful experiences and rethink future mobility.

Human-oriented technologies

As a consequence, Hyundai is developing human-oriented technologies that help build a shared vision of a greener and smarter future. The ongoing challenge is communicating this to the world, expressing new technologies and conveying highly technical capabilities in a manner that is easy to understand and appealing.

You can read the complete article including the interview with Wonhong Cho, Chief Marketing Officer and Executive Vice President at Hyundai Motor Company, as a Red Dot Member.